Bob Nuss: A Lifetime Driving the Trucking Industry Forward

Featured on Road Gang Radio with Jimmy Mac – November 2025

This morning, Bob Nuss, President of Nuss Truck & Equipment, joined Jimmy Mac on Road Gang Radio for a special interview celebrating his more than 50 years of leadership and innovation in the trucking industry.

Broadcast live from Minnesota, Bob reflected on his early days in Rockford, Illinois, where he grew up watching his father, Charlie Nuss, run Mack of Rockford. From those beginnings in a small neighborhood shop, Bob learned firsthand the value of hard work, perseverance, and integrity — lessons that shaped his career and the Nuss legacy.

After serving in the National Guard and earning a business degree, Bob rejoined the family dealership in 1969. By 1973, he had moved to Minnesota to lead Mack Trucks of Rochester — then a small 12-person operation. Today, Nuss Truck & Equipment employs more than 400 team members across ten locations in Minnesota and Wisconsin.
“The best way to succeed is to surround yourself with great people who know their craft — in parts, service, sales, and management,” Bob shared. “At 80 years old, I’ve become the company’s biggest cheerleader.”
Bob also discussed his passion project, The Nuss Collection Truck Museum in Rochester, MN — now home to more than 60 vintage trucks, including a rare 1912 Mack Junior, a Hoover Dam truck from 1933, and the first CJ Mack model with the iconic Bulldog hood ornament.
“What started as one or two restorations became something much larger — a way to preserve the innovation and grit that built America’s trucking industry,” Bob explained.
A lifelong supporter of the American Truck Historical Society (ATHS), Bob emphasized the importance of passing history on to future generations. The museum frequently hosts school groups and technical college students, connecting young diesel techs to the roots of modern trucking.
The interview closed with a reminder of what defines the Nuss legacy: family, faith, innovation, and commitment to American industry.
“When President Trump visited our Burnsville store in 2019,” Bob recalled, “we stood beside a new Mack truck and a new Volvo loader — the perfect symbols of how we build and move America forward.”

 About Bob Nuss

Bob Nuss is President of Nuss Truck & Equipment, a multi-generation, family-owned Mack and Volvo dealership group headquartered in Rochester, Minnesota. Under his leadership, Nuss has grown into one of the Midwest’s most respected heavy-duty truck and equipment dealers and home to the Nuss Collection Truck Museum, a 501(c)(3) celebrating the heritage of American trucking.

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