Our History
At Nuss Truck & Equipment, we can proudly say that trucking and service are in our blood. Our story starts with Charles B. Nuss, Jr. who started out as a helper in a repair shop and worked his way to the top by opening his own business, Charley Nuss Garage. With the success of the garage, Nuss launched Mack of Rockford in 1959.
Nuss Truck & Equipment: A Legacy of Service, Innovation, and Family Values
At Nuss Truck & Equipment, trucking is more than a business. It is a legacy built on hard work, relationships, and a commitment to serving others.
That legacy began with Charles B. Nuss Jr., who worked his way up from a helper in a repair shop to founding Charley Nuss Garage. His entrepreneurial drive led to the launch of Mack of Rockford in 1959, establishing the family’s foundation in the trucking industry.
From the beginning, the focus has not been just on selling trucks. It has been on supporting customers, solving problems, and building long-term partnerships.
Vision & Mission
Customer relationships remain at the core of everything Nuss does.
As Bob Nuss has said, “We never went into business for the money. The money came after we built relationships with customers.”
That philosophy continues to guide the company today by prioritizing service, responsiveness, and trust in every interaction.
Under the leadership of Greg Nuss, Chief Operating Officer, and Brad Nuss, Chief Financial Officer, the company continues to grow with intention. Operational excellence and financial strength are balanced while staying grounded in family values.
Nuss Truck & Equipment is committed to evolving with the industry while maintaining the principles that built the business. These include integrity, hard work, and a strong commitment to customers and community.
Looking Forward
Today, Nuss Truck & Equipment operates across multiple locations and offers a full range of solutions including truck sales, parts, service, leasing, rentals, financing, and specialized equipment support.
The company’s strength lies not only in its products, but in its people, partnerships, and ability to adapt to a changing industry.
As the business continues to grow, the focus remains the same. Support customers, invest in communities, and build for the long term.
Nuss Truck & Equipment Historical Timeline: Key Milestones
1959: Charles B. Nuss Jr. establishes Mack of Rockford, laying the foundation for future growth in the trucking industry.
1973: Bob Nuss takes over leadership following his father’s retirement and ushers in a new era of growth and expansion.
1979: Nuss acquires Mack Trucks of Rochester, marking the company’s first major acquisition under Bob’s leadership.
1983: A second location opens in Mankato, MN, expanding service capabilities and regional reach.
1984: Nuss acquires Wally’s Mack Sales in Eau Claire, WI, quadrupling business within the first year.
1991: Nuss expands into Duluth, MN, initially operating from a leased facility. In January 2015, operations relocate to Proctor, MN, moving into an existing facility to better serve large customers and municipalities.
1997: Nuss enters the St. Cloud market and later reinforces its commitment to the region with a new 30,000 square foot facility in 2008.
2001: Nuss acquires RDO Truck Equipment, expanding its footprint with the addition of the Roseville location and increasing overall business by 60 percent in a single day.
2008: The acquisition of Sweeney Brothers Tractor in Burnsville expands Nuss into Volvo Trucks and Volvo Construction Equipment, strengthening its product offering and market position.
2021: Nuss opens the Nuss Collection Museum, a 501(c)(3) nonprofit in Rochester, MN, dedicated to preserving the history of trucking and the people who built America.
2022: Nuss Truck & Equipment opens its Monticello, MN location, marking its ninth location and expanding service capacity in the region.
2025: Nuss Truck & Equipment acquires Trucks, Inc. in Sikeston, MO, establishing its tenth location and expanding its Volvo Trucks footprint into the Midwest.
The Nuss Collection Truck Museum
As part of its commitment to preserving industry history, the Nuss family established the Nuss Collection Museum, a 501(c)(3) nonprofit dedicated to honoring the trucks and people who helped build America.
Located in Rochester, Minnesota, the museum showcases a growing collection of restored vintage trucks and serves as an educational resource for future generations. It connects the past, present, and future of the trucking industry.
